Post by account_disabled on Nov 15, 2023 6:36:28 GMT
Contextual Search Takes a Leap A term that comes up a lot on the internet is the 'Hagakure structure'. This structure is a method of designing your campaign in order to make the most of machine learning, automatic bid strategies and dynamic search ads. How exactly does the Hagakure method work To prepare your campaigns for this way of advertising, I will first outline the old way of advertising and share a possible new account setup in If you have been active as an online marketer for several years.
The left side of the image will look familiar to you. Figure : From manual to automated bidding. Figure : From manual to automated bidding. Characteristic of the 'old' setup: Manual bidding Multiple campaigns Keyword per ad group Exact photo editor Match & BMM Minimum ETAs per ad group Characteristic of the 'Hagakure' setup: Automatic bid strategy Merging campaigns Exact & Broad keyword in one ad group Supplemented by a DSA adgroup at URL level Hybrid Setup What is certain is the fact that more and more new features are being developed with a view to automation.
For online marketing agencies, the challenge is to prepare their customers for this and to have hybrid campaigns running. Chances are you are already doing this. Think of merging overlapping campaigns or testing with bidding strategies in specific campaigns. Another option is to run A/B testing within Google to determine which strategy and structure will work best for your campaign. If you want to experiment within Google, I have a few more tips for you. Make sure your conversion data is accurate and therefore measured properly. In addition, it is advisable to merge campaigns with little data before you start A/B testing.
The left side of the image will look familiar to you. Figure : From manual to automated bidding. Figure : From manual to automated bidding. Characteristic of the 'old' setup: Manual bidding Multiple campaigns Keyword per ad group Exact photo editor Match & BMM Minimum ETAs per ad group Characteristic of the 'Hagakure' setup: Automatic bid strategy Merging campaigns Exact & Broad keyword in one ad group Supplemented by a DSA adgroup at URL level Hybrid Setup What is certain is the fact that more and more new features are being developed with a view to automation.
For online marketing agencies, the challenge is to prepare their customers for this and to have hybrid campaigns running. Chances are you are already doing this. Think of merging overlapping campaigns or testing with bidding strategies in specific campaigns. Another option is to run A/B testing within Google to determine which strategy and structure will work best for your campaign. If you want to experiment within Google, I have a few more tips for you. Make sure your conversion data is accurate and therefore measured properly. In addition, it is advisable to merge campaigns with little data before you start A/B testing.