Post by account_disabled on Mar 5, 2024 6:22:31 GMT
blog cover-empty (1)-1 The company website is the digital equivalent of a business's shop window. And the homepage is what customers see when they look through that storefront. Are they attracted to what they see? Are they driven to “enter” and learn more? Or does it generate lasting interest or, even worse, does what they see make them turn away? In today's article we see how to create a high-performance website home page structure that attracts new customers. Read on to learn more. The basics for an effective website home page structure Of the many aspects that go into creating a high-performing website homepage structure, one of the most important to keep in mind is how it will drive your company's lead generation efforts .
New Call-to-action With lead generation consistently cited as the top Germany Phone Number priority for marketers, finding ways to maximize the potential of your homepage will prove critical to continued growth. We can identify seven steps you can take to transform your homepage into a key lead generation tool, many of which can be implemented today to start converting more visitors as soon as possible . Let's go into detail. 7 steps for a website home page structure that brings results 1. Create tailored content We often read the phrase " content is king ". However, this does not only refer to blog posts and social media content.
As the first element that most potential customers see when they visit the company website, the homepage also needs to be optimized with content that speaks specifically to the brand and the pain of the target audience. Within seconds, your headline, subtitle , additional text, and images should help convince a lead that the company in question can help them. The contents on the page must underline the most relevant pain points for the target audience and highlight the advantages that the company can offer in solving the most important problems. Among the most common needs are challenges related to productivity, finances, processes and even people. Carefully evaluating all homepage copy to ensure it speaks to key customer pain points is critical. 2. Show the most interesting reviews 83 % of people trust their peers over advertising when it comes to product or service recommendations.
New Call-to-action With lead generation consistently cited as the top Germany Phone Number priority for marketers, finding ways to maximize the potential of your homepage will prove critical to continued growth. We can identify seven steps you can take to transform your homepage into a key lead generation tool, many of which can be implemented today to start converting more visitors as soon as possible . Let's go into detail. 7 steps for a website home page structure that brings results 1. Create tailored content We often read the phrase " content is king ". However, this does not only refer to blog posts and social media content.
As the first element that most potential customers see when they visit the company website, the homepage also needs to be optimized with content that speaks specifically to the brand and the pain of the target audience. Within seconds, your headline, subtitle , additional text, and images should help convince a lead that the company in question can help them. The contents on the page must underline the most relevant pain points for the target audience and highlight the advantages that the company can offer in solving the most important problems. Among the most common needs are challenges related to productivity, finances, processes and even people. Carefully evaluating all homepage copy to ensure it speaks to key customer pain points is critical. 2. Show the most interesting reviews 83 % of people trust their peers over advertising when it comes to product or service recommendations.