Post by account_disabled on Mar 14, 2024 5:24:30 GMT
In a few days we will enter a year full of news 2017 is upon us. In fact, there are 3 days left for the new year and the question that is buzzing in the minds of marketers all over the world is: what will be the digital marketing trends of 2017 ? What new things await us? What can we do to improve our performance and perhaps innovate the sector? We look for the right answers to these questions. Sectorality of marketing and communication agencies The first trend that will be confirmed in 2017 is the specialization of communication agencies by product sectors.
In fact, following the long wave coming from the Anglo-Saxon countries, we Find Your Phone Number are witnessing the birth of organizations organized to take care of projects relating to a particular product sector: agencies dedicated to the management of clients who operate in the healthcare sector, or those who instead take care of clients exclusively in the healthcare sector. catering, those who specialize in the tourism sector to offer integrated and specialized solutions in such a sensitive sector for our national economy. In fact, one of the most popular trends at the moment is to offer projects that are standardized based on the sector, but personalized at the same time based on the customer's needs, budget, objectives in terms of ROI and ROMI (Return On Marketing Investment ).
Traditional communications agencies are disappearing and it is better for us to specialize by sector. communication agencies Photo source: Gl*door What budget do you have for your campaign? 0 EUROS Among the trends of 2017 in digital marketing, there is unfortunately the evident decline in the budget allocated to campaigns. Thanks to the economic crisis, some unfortunate choices by players in the sector, competition on a global scale, which reduces profit margins for the entrepreneur, the development of "do it yourself" digital campaigns. All this leads to a reduction in the budget made available by companies for the creation of marketing and communication campaigns. Looking at the estimate made by IPA Bellwether , one of the most influential organizations in the world in the advertising sector, based in the UK, this has predicted in its annual report a decline of -0.7% in advertising investments and a progressive alignment of advertising strategies to the company's business objectives.
In fact, following the long wave coming from the Anglo-Saxon countries, we Find Your Phone Number are witnessing the birth of organizations organized to take care of projects relating to a particular product sector: agencies dedicated to the management of clients who operate in the healthcare sector, or those who instead take care of clients exclusively in the healthcare sector. catering, those who specialize in the tourism sector to offer integrated and specialized solutions in such a sensitive sector for our national economy. In fact, one of the most popular trends at the moment is to offer projects that are standardized based on the sector, but personalized at the same time based on the customer's needs, budget, objectives in terms of ROI and ROMI (Return On Marketing Investment ).
Traditional communications agencies are disappearing and it is better for us to specialize by sector. communication agencies Photo source: Gl*door What budget do you have for your campaign? 0 EUROS Among the trends of 2017 in digital marketing, there is unfortunately the evident decline in the budget allocated to campaigns. Thanks to the economic crisis, some unfortunate choices by players in the sector, competition on a global scale, which reduces profit margins for the entrepreneur, the development of "do it yourself" digital campaigns. All this leads to a reduction in the budget made available by companies for the creation of marketing and communication campaigns. Looking at the estimate made by IPA Bellwether , one of the most influential organizations in the world in the advertising sector, based in the UK, this has predicted in its annual report a decline of -0.7% in advertising investments and a progressive alignment of advertising strategies to the company's business objectives.